Keller Williams has launched a new AI-powered real estate assistant, “KWIQ,” designed to streamline agents’ work by offering reliable and efficient real estate services and content creation. KWIQ was introduced during the second quarter of 2024 and is integrated within Keller Williams’ proprietary technologies like Command and Connect. Unlike general AI tools, KWIQ operates on a closed-loop system using vetted materials from Keller Williams, ensuring that misinformation is minimized. The tool supports agents by providing guidance on real estate topics, content creation for marketing, and advice on using AI tools and automation. KWIQ is part of a broader effort by Keller Williams to incorporate more AI into its services, enhancing the agents’ ability to perform market research and client consultations.

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