The report “Win with Conversations” launched by Meta and Bain & Company reveals a significant shift towards conversational commerce in India. The survey highlights that 70% of large enterprises are already engaging with half of their customer base using conversational platforms, and 60% plan to increase spending on conversational journeys in the next 3-4 years. The adoption of business messaging is growing, and GenAI is expected to play a central role in empowering businesses of all sizes to leverage conversational platforms. The report also notes that users have a strong preference for leveraging conversational commerce, with over 50% of surveyed users expressing a preference for conducting transactions via conversational journeys. This presents a unique opportunity for technology to revolutionize how businesses operate, particularly small businesses in India.
Conversational Commerce Revolution
As the adoption of business messaging grows on WhatsApp, we’re investing in tools and solutions for businesses to establish a strong presence, connect with the right audience with tailored messaging, and deliver engaging in-thread experiences that convert into higher customer engagement and return on investment.
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