Human Native AI, a London-based startup, is bridging the gap between AI companies and rights holders, providing a marketplace for licensing content to train AI models. The platform allows rights holders to upload their content, connect with AI companies, and negotiate revenue share or subscription deals. Human Native AI takes a cut of each deal and charges AI companies for its transaction and monitoring services. This innovative approach ensures that rights holders have control and compensation for their content, while AI companies can access the data they need. The startup has already secured a £2.8 million seed round and has signed partnerships that will be announced soon. This development has the potential to level the playing field for smaller AI systems and ensure responsible sourcing of data in the AI industry.

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