OPPO has unveiled its ambitious plan to integrate generative AI features into 50 million smartphones by the end of 2024. Following the launch of an R&D center and the introduction of the AI Eraser tool, the Chinese electronics giant is doubling down on its AI strategy to democratize access to AI-enhanced smartphones. OPPO’s initiative is driven by a report from IDC predicting a surge in demand for affordable phones with generative AI capabilities, anticipating a 250% growth in 2024. With over 5,000 AI patents, OPPO plans to implement a hybrid AI approach that combines on-device and cloud-based architectures, ensuring seamless AI performance across various phone tiers. Collaborations with industry leaders like Microsoft, Google, and MediaTek will further bolster the AI features in upcoming devices. For instance, the OPPO Reno12 series and future flagship Find X models will incorporate Google Gemini LLMs, enabling new functionalities such as AI Writer and AI Recording Summary. Moreover, enhanced Microsoft capabilities will offer a more natural voice and text conversion experience in the next generation of OPPO phones.
OPPO Aims for Generative AI in 50 Million Phones by 2024
OPPO’s new AI strategy aims to bring advanced generative AI features to millions of users worldwide.
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