Apple has made a significant leap into the world of artificial intelligence, announcing a slew of features designed to bring AI capabilities to the masses during its World Wide Developers Conference. The company is leaning on ChatGPT, a startup-based technology, to make its virtual assistant Siri smarter and more helpful. The AI technology, dubbed “Apple Intelligence,” will be available as a free software update later this year, giving users access to advanced features and tools. Apple’s move is seen as a bid to catch up with companies like Microsoft and Google, which have emerged as early leaders in the AI field. The company is also giving Siri an extensive makeover, making it more personable and versatile, and enabling it to handle hundreds of more tasks than it can currently. The AI-packed updates coming to Apple software are meant to enable users to get more done in less time, while also giving them access to creative tools.

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