Getty Images has recently launched Generative AI, a revolutionary platform that allows customers to create AI-generated images without the ethical and legal concerns surrounding image sourcing. Unlike other AI-generated images that use material sourced without consent, Generative AI pulls from Getty’s comprehensive library, ensuring a commercially safe and impactful experience. The platform, powered by NVIDIA’s Picasso Edify model, enables customers to elevate their creative process and find the right visual content for their needs. Moreover, Generative AI does not use real people or locations, making it worry-free for customers. The company has addressed customer concerns by developing a tool that compensates creators for their visuals used in the training sets. In the future, customers will be able to use their own proprietary data, further customizing their creative projects. Getty’s approach ensures that customer data remains protected, and they will be compensated for using the AI tool. Overall, Generative AI is a game-changer in the world of AI-generated images, providing a safe, innovative, and creative solution for brands and marketers.
Getty’s AI Image Game-Changer
Generative AI “allows customers to elevate their entire end-to-end creative process to find the right visual content for any need.”
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