The WGA-AMPTP deal may have addressed some concerns about AI-generated content, but union negotiator John August warns that the battle is far from over. Speaking at the AVPSummit, August showcased AI-generated videos and images that pose a significant threat to artists and writers. He expressed concerns that these tools could replace human creatives, especially in the realm of sizzles, which could lead to job losses. August also highlighted the “creep” impact of AI-generated content, where it becomes difficult to distinguish between what is created to present a project and the project itself. His concerns are not unfounded, as companies like Banijay are already embracing AI to reduce production costs. The use of AI-generated content raises important questions about the future of creative industries and the need for stricter regulations.
AI War Far from Over
The bigger threat to artists and folks in the room are companies not related to the big giants creating things that we can do that are then available on other platforms.
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