Apple, once a pioneer in artificial intelligence with the launch of Siri in 2011, has been caught off guard by the recent AI frenzy. While tech giants like Google, Microsoft, and Meta have been racing to announce new AI technologies, Apple remained silent for over a year, leaving a golden opportunity for its competitors. Finally, Apple has unveiled its AI initiative, Apple Intelligence, a set of AI-powered features for Safari, Notes, Calculator, and Siri, but experts believe the company still has a long way to catch up with its rivals. Apple’s CEO, Tim Cook, has been vague about the company’s AI plans, and analysts are divided about whether Apple will succeed in beating Google and Microsoft in the AI race.
Apple’s AI Ambitions
Apple won’t benefit financially from AI-related sales for “years” due to the slow rollout of its AI features.
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