This article explores the concept of “behavioural AI,” a programme designed to help call centre handlers be more empathetic when fielding calls. The programme combines the latest developments in AI with insights from behavioural science to improve human decision-making. The authors believe that by focusing on the symbiotic opportunities between human decision-making and artificial intelligence, we can create a more harmonious relationship between humans and machines. The programme has three levels, each adding complexity and sophistication to understanding human behaviour and developing new working practices. The ultimate goal is to create a “large behavioural model” that can be applied to various industries, improving human decision-making and behaviour. This innovative approach has the potential to revolutionize the way we interact with technology and each other.

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