Samsung’s latest move to bolster its artificial intelligence capabilities has sparked interest in the tech industry. The South Korean giant has reportedly hired Murat Akbacak, a former Apple executive, to head its new AI research center. Akbacak, who played a key role in shaping Siri’s strategy, will lead the operation, which aims to improve Samsung’s voice assistant, Bixby, with AI-powered features. The move comes at a time when Apple is also ramping up its AI efforts, including the launch of its new Apple Intelligence system, which promises to give Siri a significant IQ boost. The AI race is heating up, and Samsung’s decision to poach an Apple veteran is a clear indication of its commitment to staying ahead in the game.

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