The United Nations Tourism Organization has launched the second call for applications for the UN Tourism Artificial Intelligence Global Startup Competition, in partnership with Plug and Play. This initiative aims to drive progress in the tourism sector towards the Sustainable Development Goals by harnessing the potential of cutting-edge technologies such as Artificial Intelligence, Blockchain, Augmented and Virtual Reality. The competition invites startups worldwide to lead change in tourism towards a sustainable, inclusive future aligned with global aspirations for a better world. This is a significant step towards making the tourism sector more sustainable, and it’s exciting to see innovation and technology being leveraged to drive positive change. With the global smart tourism market projected to reach $126.889 billion by 2033, this initiative has the potential to have a significant impact on the industry.

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