In a groundbreaking move, Hyundai Motor Co. has leveraged generative artificial intelligence (AI) technology to produce a three-part video series showcasing its truck brands. The “Cars That Run Forever” campaign, created by Innocean Worldwide Inc., Hyundai’s marketing and communications arm, is a testament to the potential of AI in advertising. The series, which tells the story of Hyundai trucks that never retire, was created using over 15 AI tools, eliminating the need for on-site filming and human-produced music. The AI technology was used for all aspects of the campaign, from character creation to background music composition. This innovative approach not only highlights the high quality of Hyundai trucks but also demonstrates the company’s commitment to embracing cutting-edge technology to connect with consumers.
Hyundai Revs Up AI-Powered Ad Campaign
Hyundai Motor Co. has produced an advertisement campaign for its truck brands using generative artificial intelligence technology.
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