Vestiaire Collective, a leading platform for pre-owned luxury fashion, is revolutionizing its business operations by leveraging artificial intelligence (AI) to scale its services and better serve its global community. By incorporating AI technology, the company has successfully launched three new languages – Chinese, Dutch, and Swedish – to cater to its growing user base in Hong Kong, Belgium, the Netherlands, and Sweden. This strategic move has enabled Vestiaire to provide a more seamless customer experience, connect more closely with its global community, and unlock new growth opportunities in high-potential markets. With AI, the company can now efficiently localize onsite and day-to-day communication with customers, ensuring more accurate translations and higher efficiency in customer service productivity. The impact is significant, with a 200 percent acceleration of new buyer growth in the new language markets and a 25 percent adoption of local languages by daily active users. This innovative approach has also enabled Vestiaire to streamline its operations, reducing the complexity of training and the number of external partners.
Luxury Fashion Goes Global
Incorporating artificial intelligence across our organization empowers our teams to scale languages more efficiently and provide a more seamless customer experience.
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