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Trustly has introduced an AI-powered recurring payments solution aimed at streamlining subscription payments and reducing churn, fraud, and payment failures. This new solution, Trustly Recurring Payments, is now available in seven European countries, including France, Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom. By leveraging artificial intelligence and big data, the solution ensures timely transactions aligned with user preferences, thereby increasing the lifetime value of customers. Trustly Recurring Payments allows businesses to accept recurring transactions directly from customers’ bank accounts, eliminating the need for traditional card payments. This approach minimizes involuntary churn caused by card expirations and manual entry errors. The solution integrates Direct Debit, pay-by-bank, and Trustly Azura, a proprietary data engine that optimizes security and fund collection efficiency. It also predicts optimal payment times and uses biometric authorization to enhance security. Available via a single API, Trustly aims to become a leading next-generation payment platform, offering enhanced security and user experience through real-time data. The company’s vision is to simplify payments, reduce uncertainties, and empower merchants, meeting the increasing consumer demand for flexible and efficient payment methods.

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