Getty Images is launching a rival generative AI model in partnership with PicsArt, a move that threatens Adobe’s dominance in the industry. The new model, custom-built from the ground up, will enable PicsArt subscribers to produce generated images that adhere to copyright regulations, a major point of contention in the industry. This development comes on the heels of Adobe’s recent controversy over its user agreement, which sparked outrage among its user base. Getty’s move is seen as a bold challenge to Adobe’s Firefly AI and Stock image hosting platform, which has been the industry standard until now.
In my opinion, this move by Getty Images is a game-changer in the generative AI industry. By partnering with PicsArt, Getty is not only providing a rival model to Adobe’s Firefly AI but also addressing the long-standing issue of copyright infringement in the industry. This move is likely to spark a new wave of innovation and competition in the industry, ultimately benefiting creators and users.
