GrowthLoop, a leading composable customer data platform (CDP) provider, has announced the launch of its advanced Computed Attributes generative AI feature, powered by Amazon Web Services (AWS). This innovative solution allows marketers to execute highly personalized, data-driven marketing campaigns in a fraction of the time with significantly less overhead. With Computed Attributes, marketers can simply type out the attributes they hope to use for audience segmentation or personalization, and the system will automatically create the exact computed fields they are looking for.
In my opinion, this development has the potential to revolutionize the marketing industry. By automating the process of creating complex computed fields, marketers can focus on what they do best – creating targeted campaigns that resonate with their audience. The fact that this solution is powered by AWS adds an extra layer of credibility and scalability, making it an attractive option for businesses of all sizes.
The Computed Attributes solution is already being used by Indeed, a global job site with over 350 million unique visitors every month. Indeed’s marketers were previously bogged down by the sheer amount of data they needed to load into marketing activation tools, but with Computed Attributes, they can now define the specific, personalized data they need to speak to a customer and quickly ingest the data into their desired channel for activation.
