Perplexity, the AI-powered search engine, is expanding its user base and data touchpoints in Japan through a strategic partnership with SoftBank. This move marks a significant step in Perplexity’s international ambitions, particularly in generating revenue from its premium tier, Perplexity Pro. The partnership allows SoftBank and its mobile operations, Y!mobile and LINEMO, to offer free one-year subscriptions to Perplexity Pro, starting June 19. This collaboration not only underscores Perplexity’s focus on expanding its user base but also highlights the motivations of companies like mobile carriers, which may not have the resources to build their own AI models and services. By partnering with AI companies, carriers can attract users interested in using more AI and potentially generate more revenue.

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