TikTok has introduced a suite of AI-powered tools for businesses and agencies, including Digital Avatars, Symphony AI Dubbing, and an advisory board to guide the development of AI in creative marketing. The new features aim to empower creators and brands to scale their content globally, leveraging the power of generative AI. Digital Avatars, available in Stock and Custom forms, enable brands to converse with followers and breathe life into their content marketing efforts. The avatars can be generated in multiple languages, allowing for global reach and localization. Additionally, TikTok’s Symphony AI Dubbing tool enables seamless translation and dubbing of content in multiple languages. The company has also launched an advisory board, Symphony Collective, comprising industry representatives to guide the development of AI in creative marketing.

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