Snap has taken a significant leap in augmented reality technology by unveiling an early version of its real-time, on-device image diffusion model that can generate vivid AR experiences. This innovative model is small enough to run on a smartphone and fast enough to re-render frames in real-time, guided by a text prompt. This breakthrough is expected to revolutionize the world of AR, enabling creators to generate highly-realistic effects in minutes. According to Snap co-founder and CTO Bobby Murphy, this technology will “reconsider how we imagine rendering and creating AR experiences altogether”. The company also launched Lens Studio 5.0, which includes new generative AI tools that will enable AR creators to work more efficiently, saving them weeks and even months of work. This development is a game-changer for the AR industry, and I believe it will have a profound impact on the way we experience and interact with the world around us.
Snap Unveils Revolutionary AR Tech
This and future real time on device generative ML models speak to an exciting new direction for augmented reality.
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