Wimbledon is taking its digital experience to the next level with the introduction of “Catch Me Up,” a feature that leverages IBM’s AI and data platform, watsonx, to provide fans with personalized and timely updates on players across all ladies’ and gentlemen’s singles matches. The feature uses IBM’s Granite large language model to generate AI-powered player stories and analysis, which are displayed on pre- and post-match player cards. This innovative technology allows Wimbledon to scale its content and provide fans with more comprehensive and curated coverage of the tournament.
The “Catch Me Up” feature is a significant step forward in enhancing the fan experience, and it’s clear that tennis enthusiasts are eager to see more AI-powered innovations in sports. According to a new IBM survey, 55% of global tennis fans believe that AI will have a positive impact on sports, with many prioritizing real-time updates, personalized content, and unique insights.
This development is part of a broader trend, as sports fans increasingly expect more from their digital experiences. The survey reveals that nearly half of tennis fans engage with additional content on a daily or weekly basis, with summarization and personalization emerging as the most important features of sports content.
The partnership between IBM and Wimbledon is a testament to the power of collaboration and innovation in enhancing the fan experience. As the tournament gets underway, fans can look forward to a more immersive and engaging experience, with AI-powered insights and analysis at their fingertips.
