Wimbledon, the most prestigious tennis tournament in the world, has been partnering with IBM for over three decades to enhance the fan experience and provide rich data-driven insights. This year, IBM’s watsonx, an enterprise-ready generative AI platform, is being used to tell some of the most compelling stories of the tournament. One of the key features is the Catch Me Up feature, which provides AI-generated summaries for every singles player, describing what happened in their last match and the challenges they face in their next one. This feature not only saves the Wimbledon editorial team hours of time but also frees them up to write more engaging stories and manage higher-value tasks.
The Catch Me Up feature uses a model trained and tuned in IBM watsonx.ai to extract and summarize relevant data and generate stories in natural language, adapted to Wimbledon’s style and tone of voice. The entire workflow is managed and monitored using IBM watsonx.governance to deliver reliable, integrated performance. The collaboration between IBM Consulting and the Wimbledon teams extends beyond the fan-facing digital platform, into enterprise-wide transformation, including the implementation of the IBM Envizi platform to monitor and report on carbon emissions and energy consumption data.
Overall, the partnership between IBM and Wimbledon is a shining example of how technology can be used to enhance the fan experience and provide valuable insights. The use of AI and machine learning is not only improving the fan experience but also helping Wimbledon to stay ahead of the curve on environmental concerns.
