The rapid adoption of generative AI by businesses is hitting a roadblock as companies struggle to turn their investments into tangible profits. A new survey by Bain & Company reveals that while 85% of companies consider adopting AI a top-five priority, many are still uncertain about how to monetize their investments. The survey of 200 US companies with at least $5 million in revenue found that companies are spending an average of $5 million a year on generative AI, with some spending over $50 million. However, only 11% of respondents had a clear vision for how they would use generative AI to add value. This raises concerns about the return on investment (ROI) for AI, with many companies still grappling with how to drive revenue growth through AI adoption.
AI Boom Hits Reality Check
Businesses are embracing generative AI at an unusually fast pace, but now comes the messy part: making money from these big investments.
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