In the era of generative AI, separating truth from fiction has become increasingly difficult, and the recent deepfake of the Pentagon explosion is a stark reminder of the dangers of misinformation. The incident highlights the importance of credibility and authenticity in online content, particularly in the context of social media verification. The degradation of verification policies on platforms like X, Facebook, and Instagram has led to a situation where authenticity is for sale, and this can have deadly consequences, especially for human rights defenders and organizations. The risks of impersonation, mis- and disinformation, and the amplification of dangerous voices are too great to ignore. It’s time to rethink verification as a public good, rather than a privilege for those who can afford it.

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