In a strategic move to expand its presence in the food ordering space, AI voice company SoundHound has acquired Allset, a platform that enables customers to order food through various devices, including cars, TVs, and smart devices. This acquisition brings Allset’s staff, including its founders, and restaurant partnerships under SoundHound’s umbrella, allowing the company to leverage its AI voice products to provide a more seamless ordering experience. The move comes as fast food chains are rethinking their use of customer-facing AI, with McDonald’s recently pausing its AI-powered order-taking project due to mishaps. SoundHound’s acquisition of Allset positions the company to provide a more dynamic and convenient way for customers to order food using natural language. As the use of generative AI in the food industry continues to grow, this acquisition is a significant step forward for SoundHound. In my opinion, this move will enable SoundHound to stay ahead of the curve in the voice ordering space and provide a more integrated experience for customers.

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