Square Enix’s CEO Takashi Kiryu appears to be taking a more cautious approach to the use of generative AI technology in creative fields, a departure from his previous statements. In a recent shareholders’ meeting, Kiryu acknowledged the risks involved with AI and emphasized the importance of being mindful of public opinion. This shift in tone is likely a response to the backlash the company faced over the use of generative AI in its game Foamstars, which released in February. Kiryu’s comments suggest that Square Enix will prioritize user concerns and proceed with caution in its adoption of AI technology. This change in approach may be part of a larger effort to revamp the company’s strategy, which has seen a significant decline in net profit in the past fiscal year. Kiryu’s new stance on AI technology may be a sign of a more user-conscious approach to game development, one that prioritizes quality over quantity and takes into account the concerns of its audience.

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