Amazon is reportedly working on a generative AI-powered version of Alexa, codenamed “Banyan”, which may come with a monthly fee of $5 to $10. This move is seen as an attempt to make the platform profitable, as the current version of Alexa is considered unprofitable due to low usage for Amazon’s intended purpose of driving product sales. The new version is expected to offer two tiers of service, with a lower tier remaining free and a top tier requiring a monthly subscription. This development comes as Amazon lags behind Google and Apple in the digital assistant space, with both companies already showcasing their own AI-powered assistants. The success of this move is crucial for Amazon, as the company’s top brass consider it a “must-win” situation for Alexa. However, it remains to be seen if users will be willing to pay for a service they are currently used to getting for free.
Amazon’s Alexa Upgrade May Come with a Hefty Price Tag
Amazon is working on a generative AI-powered version of Alexa, codenamed “Banyan”, which may come with a monthly fee of $5 to $10.
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