Amazon is reportedly planning to launch a premium version of Alexa, its popular voice assistant, which could cost between $5 to $10 per month on top of a Prime membership. This upgraded version of Alexa is expected to offer advanced features such as the ability to complete multiple requests in one prompt, learn from users, and create personalized routines. According to sources, the new Alexa might not require users to say the activation phrase “Alexa” every time they want to give a command. This move is seen as a desperate attempt by Amazon to overhaul its voice assistant and make it more competitive in the market. While the free version of Alexa will still be available, it will be limited in its features, and users who want the advanced capabilities will have to pay a monthly fee. In my opinion, this is a smart move by Amazon as it will allow the company to generate additional revenue from its existing user base and provide a more premium experience to those who are willing to pay for it.

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