Meta’s attempt to label AI-generated photos on its social networks has sparked controversy among users and photographers, who are frustrated with the company’s approach of attaching the “Made with AI” label to photos that have not been created using AI tools. Despite its February announcement, Meta’s algorithm has been tagging photos with the label even when they haven’t been created with AI, sparking concerns over accuracy and transparency. Photographers, including former White House photographer Pete Souza, have taken to social media to express their frustration, pointing out that simply editing a photo with a tool should not be subject to the label. Meta’s lack of clarity on when it applies the label and its failure to provide separate labels for different uses of AI tools have only added to the confusion. As the U.S. elections approach, social media companies are under increasing pressure to correctly handle AI-generated content, and Meta’s approach has fallen short.
Meta’s AI Labeling Fiasco
Meta’s algorithm has been tagging photos with the “Made with AI” label even when they haven’t been created with AI.
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