Snapchat is taking its augmented reality features to the next level with its new AI model, which can transform smartphone camera footage into almost anything users want. The technology can transport subjects into a 1950s sci-fi film, update their wardrobes, and more, all in real-time and on the user’s smartphone. While the results may look a bit jerky and wonky, the achievement is significant, as it marks a major milestone in bringing powerful AI capabilities to small devices. Snapchat’s move could pave the way for more lucrative possibilities in generative AI, and the company is inviting users to be part of the experimentation process. With its new Lens Studio, creators can build their own AI models and AR Lenses, and regular users will get to experience AI-powered AR features in the coming months. This development has the potential to change the game for smartphone-based AI, and it will be exciting to see where it takes us.

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