Summary: Retail giant Target has announced the rollout of a new AI-powered tool, Store Companion, designed to help employees become more efficient and capable in their roles. The system, which will be launched as an app on employees’ handheld devices, uses generative AI to provide instant answers to employees’ questions about company protocol and customer service. The tool is being piloted at around 400 locations and is expected to be rolled out to nearly 2,000 stores nationwide by August. This move marks Target’s foray into leveraging AI to boost employee productivity, following in the footsteps of other legacy brands such as Coca-Cola and McDonald’s. However, the use of generative AI models also raises concerns about transparency and potential embarrassing episodes, as seen in McDonald’s recent experience with its AI-powered voice assistant. Despite these risks, Target’s approach of using AI internally, rather than consumer-facing, may help mitigate these issues.
Target Rolls Out AI-Powered Tool
Generative AI is game-changing technology and Store Companion will make daily tasks easier and enable our team to respond to guests’ requests with confidence and efficiency.
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