The media and entertainment industry is undergoing a significant transformation with the adoption of generative AI, as revealed by a recent survey by Variety’s VIP+ and HarrisX. The report highlights that 80% of M&E decision-makers are exploring, testing, or deploying GenAI in some form, with 49% having already implemented it. However, obstacles to adoption include a lack of skilled AI personnel, potential consumer backlash, and concerns about the quality and reliability of AI-generated outputs. Consumers have mixed feelings about AI-generated content, with some being intrigued while others remain skeptical. The report emphasizes the need for transparency, education, and collaboration between human creators and AI technologies to realize the full potential of generative AI in the entertainment industry.
AI Revolution in Hollywood
80% of M&E decision makers say their company is either exploring, testing or actively deploying GenAI in some form.
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