6thWave: AI News Hub

Conagra Brands is advancing its artificial intelligence solutions through a human-centered approach that prioritizes responsible use of AI across the company. Leveraging generative AI, intelligent automation, and strategic collaborations with Microsoft and EY, Conagra enhances various operations including IT, Supply Chain, R&D, Demand Science, Brand, and Design. The company empowers employees by automating routine tasks with Microsoft’s technology solutions, thereby boosting productivity. A notable example is a hackathon with Microsoft that developed automated product labeling procedures to improve label accuracy, aiding traceability and quality assurance. Moreover, Conagra and EY are exploring generative AI models for creating branded imagery, refining datasets, and training AI to streamline marketing and advertising content creation. Conagra’s senior director of AI strategy, Azeem Kapadia, emphasizes that these digital capabilities not only yield measurable results but also uncover future growth opportunities. Conagra’s AI solutions also analyze consumer data for product innovation, address demand challenges, and enhance supply chain visibility, thereby preventing losses.

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