The recent whitepaper co-authored by Lowenstein Sandler and sponsored by the Interactive Advertising Bureau (IAB) sheds light on the legal and business implications of using generative AI in digital advertising. The comprehensive report covers key laws and proposed regulations, intellectual property and privacy concerns, and the need for responsible and transparent use of this technology. The authors emphasize the potential benefits of AI, including improved operational efficiencies and campaign optimization, but also warn of risks such as copyright infringement, bias, and brand safety concerns. The paper concludes that while AI has the capacity to revolutionize digital advertising, it is crucial for stakeholders to create and enforce acceptable use policies to mitigate these risks. As the industry navigates the evolving regulatory landscape, this report provides valuable insights and guidance for advertisers, agencies, and publishers alike.
The AI genie is out of the bottle and there is no going back.
