The tech service industry is witnessing a significant shift towards the adoption of generative artificial intelligence (AI) as companies move beyond the exploration stage and invest in scaling up successful pilot programs. A recent survey found that 85% of respondents consider generative AI a top-five priority, with many planning to spend over $5 million on AI experiments in 2024. Tech service companies are leveraging AI to operate better, deliver better, and change the game for their clients. They are using AI to customize sales collateral, develop internal chatbots, and improve knowledge management and training. AI is also being used to improve delivery, with examples including code generation, process outsourcing, and invoice processing. To truly differentiate themselves, tech service companies need to think beyond standalone use cases and focus on collections of use cases, or “use case families,” that deliver lasting customer value. By doing so, they can provide AI solutions that change the game for their customers and gain a significant competitive advantage.

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