The Drum has introduced Ask The Drum, a revolutionary AI-powered search function that allows users to engage with their extensive content library in a more interactive and efficient way. This innovative tool is trained entirely on The Drum’s original content, ensuring that all information provided is accurate and trustworthy. With Ask The Drum, users can pose a wide range of questions related to marketing, and the system generates a concise response in seconds, along with links to relevant stories for further reading. What sets Ask The Drum apart from other AI chatbots is its transparency and reliability, as it never fabricates information and clearly indicates when it doesn’t have enough information to provide a response. The system will continue to evolve, incorporating inputs from audio and video content, as well as search rankings data, to enhance its accuracy and scope. This game-changing tool is a testament to The Drum’s commitment to innovation and collaboration, and its potential to revolutionize the way we access and engage with information is vast.

The Drum Launches AI Chatbot
Ask The Drum is a simple, text-based chat interface through which users can pose a broad range of questions related to our areas of focus, such as agency strategy, brand campaigns and the use of emerging technology in marketing.
1–2 minutes










