Apple is set to broaden its AI offerings beyond ChatGPT with the integration of Google Gemini into its devices, according to Bloomberg’s Mark Gurman. The announcement is expected this fall, with potential further deals with other companies like Anthropic also on the horizon. This move follows rumors surrounding iOS 18’s chatbot capabilities and hints from Apple’s software chief, Craig Federighi. While Meta’s Llama chatbot was dismissed for not meeting standards, Apple continues to explore more robust AI integrations.
The introduction of Apple Intelligence, slated for a beta release this fall, signifies Apple’s strategy to generate direct profits from AI, potentially through subscription-based features. This initiative aims to diversify Apple’s revenue streams beyond hardware sales. Although initial availability is limited to the iPhone 15 Pro and Pro Max, the effectiveness and appeal of these AI features in driving significant iPhone upgrades remain uncertain. Meanwhile, Apple stands to benefit financially from in-app purchases related to its AI partners’ chatbot subscriptions.
