The term ‘AI’ has become an umbrella phrase that muddles the conversation around technology by conflating generative AI with the AI we’ve been using for decades. Generative AI, like ChatGPT and Dall-E, assembles new content by mimicking existing art, raising concerns about its potential to replace human creatives. This is a far cry from the AI used in virtual assistants or video games, where ‘good AI’ refers to well-programmed enemy NPCs that react intelligently to player actions. Unlike generative AI, which threatens jobs by automating creative processes, traditional AI in video games enhances the gaming experience and requires human expertise to develop. The confusion between these distinct uses of AI can be counterproductive. We need clearer language to differentiate between ‘intelligent enemy behavior’ in games and ‘generative AI’ in creative fields, much like how early cinema distinguished between silent films and talkies. Precision in terminology is crucial as we navigate the evolving landscape of AI technology.

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