Walmart is pioneering the use of augmented reality (AR) and artificial intelligence (AI) to enhance retail experiences, improve operational productivity, and engage customers in new, immersive ways. According to Desirée Gosby, vice president of emerging technology at Walmart Global Tech, AR applications such as virtual try-ons, digital twins, and interactive showrooms are transforming both customer and associate experiences. Walmart’s AR platform, Retina, empowers various business units to innovate and create engaging, immersive experiences. The company is also using AR and XR technologies to boost workforce efficiency by enabling faster product location and immersive training sessions. Walmart’s efforts extend beyond handheld devices, aiming for a future where AR delivers fully immersive, social shopping experiences. These innovations are not just experimental; they are scalable, robust solutions designed to be deployed across Walmart’s global operations. With ongoing developments and future announcements, Walmart continues to push the boundaries of retail technology.

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