Google’s efforts to reduce its carbon footprint are being hindered by its increasing reliance on energy-intensive data centers to power its new artificial intelligence products. The tech giant’s greenhouse gas emissions have surged 48% over the past five years, with electricity consumption by data centers and supply chain emissions being the primary culprits. In its annual environmental report, Google revealed that its emissions rose 13% in 2023, reaching 14.3 million metric tons. The company’s goal of achieving net zero emissions by 2030 is now uncertain, largely due to the unpredictable environmental impact of AI. The International Energy Agency estimates that data centers’ electricity consumption could double by 2026, with AI accounting for 4.5% of global energy generation by 2030.

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