Generative AI has emerged as a hot topic in this “ultimate election year,” where nearly half the world’s population will vote. Concerns revolve around AI-generated disinformation’s potential to manipulate democratic processes. Despite fears, AI’s impact on elections has been less than catastrophic so far. For instance, in India’s recent elections, deepfake content was rampant but seemingly ineffective in altering voter opinions. The EU’s proactive measures against election disinformation have also shown success, although isolated instances of AI-generated falsehoods persist. AI’s potential to exacerbate misinformation remains significant since it can create convincing fake content quickly and cheaply. This is particularly dangerous in elections, where accurate information is crucial. Measures to counter AI-driven disinformation include labeling AI-generated content, although this approach has its limitations. The broader issue lies in how such content is disseminated via targeted advertising and platform algorithms. Effective regulation, like the EU’s Digital Services Act, is necessary to combat these challenges and protect democratic integrity.

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