Ekaterina Schneider, Head of Upskilling & Digital Training at the Axel Springer Academy of Journalism and Technology, is on a mission to empower employees to utilize Artificial Intelligence and seamlessly integrate it into their daily work routine. In an interview, Ekaterina shares her role in identifying and closing skill gaps within Axel Springer, particularly in the area of generative AI. The Axel Springer Academy offers numerous training sessions and workshops designed to equip employees with AI skills, covering everything from basics to advanced applications. Ekaterina believes AI is a crucial part of digital transformation, optimizing and automating processes, providing deeper data insights, and creating personalized content. She is particularly interested in CustomGPTs, AI-based assistant systems, and the multimodal use of AI. Ekaterina’s goal is to demonstrate the versatility and potential of AI technology, reduce fears, and empower all colleagues to harness its opportunities to work more effectively and efficiently.

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