Bridging the Gap in Local Business Outreach
Resquared, a Y Combinator-backed startup, is transforming B2B sales for local businesses. The company has secured $5 million in seed funding to develop its innovative platform, which addresses the unique challenges of reaching small and medium-sized businesses (SMBs) across the U.S. and Canada. Unlike traditional CRM tools that rely heavily on LinkedIn data, Resquared taps into the social media presence of local businesses on platforms like Facebook and Instagram, where they are more likely to have an online footprint.
Key Innovations and Achievements
- Collected data on over 11 million SMBs in the U.S. and Canada
- Developed AI-powered email and social media messaging tools
- Achieved open rates twice the industry average for outreach campaigns
- Clients report up to 30% increases in monthly sales
- Utilizes a combination of proprietary machine learning and open AI APIs
Impact on the B2B Sales Landscape
Resquared’s approach is particularly significant given that more than 400,000 sales representatives in the U.S. target local businesses, often using outdated methods like door-to-door sales or telemarketing. By providing a data-driven, AI-powered alternative, Resquared is not only improving efficiency but also creating a new segment of B2B sales tailored to the unique needs of SMBs. This innovation has the potential to transform how vendors connect with local businesses, offering more personalized and effective outreach strategies.
