Transforming Global Trade
Alibaba International’s generative AI toolkit, Aidge, has been adopted by half a million merchants across over 40 e-commerce scenarios. Since its launch in November, the toolkit’s daily API calls have doubled every two months, now surpassing 50 million. This AI-powered technology has refined and adapted more than 100 million product listings into multiple languages, significantly expanding market reach and improving purchase conversion rates for merchants.
Key Advancements:
- AI applications span product listing refinement, marketing, customer service, design, and process automation
- Statistically significant improvements in content quality, click-through rates, conversion rates, and customer satisfaction
- Advanced AI capabilities extend to customer service, chargeback defense, and refunds
- AliExpress Choice reported a 29% increase in conversion rates from pre-sales inquiries after adopting AI customer service
- Chargeback Agent increases merchants’ defense success rate by 15% on average
- Virtual try-on feature offers cost-effective alternative to traditional model photoshoots
Empowering Small Businesses Globally
The widespread adoption of AI in e-commerce is particularly beneficial for small and medium-sized businesses, helping them overcome traditional barriers such as limited access to talent and expertise. Alibaba International is expanding its AI capabilities beyond its own platforms, collaborating with external partners in the cross-border e-commerce space. This initiative aligns with Alibaba’s mission to simplify global business operations, making it easier for companies of all sizes to participate in international trade.
