Tencent’s Perspective on AI in Gaming
Liang Chen, general manager of Tencent Cloud’s internet industry department, offers insights into the current state of generative AI in gaming. While AI has been a long-standing tool for pattern recognition and other functions, the integration of ChatGPT-like generative AI remains in its early stages.
Key Points on AI Implementation:
- High costs associated with effective use of generative AI
- Need to balance expenses and outcomes for scalability
- Challenges in training AI for specific game contexts, such as historical accuracy
- Tencent’s use of in-house AI models, including Hunyuan
Future Outlook and Investment
Despite the exploratory phase, Tencent anticipates increased annual investment in AI for gaming. The company has already seen benefits in 3D rendering, reducing production time from days to hours. However, the overall impact on game development timelines remains uncertain due to rising quality demands and user interest considerations.











