Overview of Innovations
Chennai-based Zoho Corp. has launched two significant products at its annual Zoholics India conference: Vikra, an app designed for small and medium enterprises (SMEs) to access e-commerce, and Zoho IoT, a low-code platform for Internet of Things (IoT) solutions. These innovations come as Zoho reports a 31% growth in its Indian customer base in 2023. CEO Sridhar Vembu highlighted the company’s commitment to research and development, focusing on enhancing customer experience through AI and product innovation.
Key Features of Vikra and Zoho IoT
- Vikra simplifies the entry for SMEs into the e-commerce market, which currently sees only 7% participation from these businesses due to high fees and technical barriers.
- The app connects sellers to the Open Network for Digital Commerce (ONDC), allowing them to manage product catalogs and operations seamlessly.
- Zoho IoT offers pre-built solutions for various industries, enabling businesses to utilize real-time data for improved efficiency.
- Both products integrate AI capabilities, enhancing decision-making and operational management.
Importance of These Developments
These launches are crucial as they address the growing demand for accessible technology among SMEs in India. By making e-commerce more reachable and providing effective IoT solutions, Zoho is not only supporting small businesses but also contributing to the broader digital economy. This move could democratize access to technology, allowing even the smallest enterprises to thrive in an increasingly digital marketplace.
