Overview of ixi-O
LG Uplus has introduced its self-developed AI service named ixi-O, marking a significant step in the competition among South Korean telecom firms to enhance customer experiences through artificial intelligence. CEO Hwang Hyeon-sik highlighted this launch as part of the company’s ambition to transition into an “AI customer experience company.” The service aims to provide real value to customers rather than just showcasing powerful AI technology.
Key Features of ixi-O
- ixi-O serves as a personal AI agent that assists users during phone calls.
- It includes features like AI call answering, voice phishing detection, and call recording.
- The AI call answering function engages in conversations on behalf of the user and summarizes key points.
- The voice phishing detection feature analyzes calls in real-time to alert users of potential scams.
- Currently, ixi-O is available for devices newer than the iPhone 14, with plans for an Android version in development.
Significance of the Launch
The introduction of ixi-O is a strategic move for LG Uplus to capture a larger share of the B2C market, aiming for one million subscribers within the first year. This initiative aligns with their goal of increasing non-telecom revenue contributions to 40% of total sales by 2028. With fierce competition from other telecom companies like SK Telecom and KT, LG Uplus aims to establish itself as a leader in the personal AI agent space, ultimately enhancing customer value through innovative AI services.
