What This Innovative Approach Entails
Virgin Media O2 has introduced an AI persona named Daisy, designed to engage with phone scammers. This AI “grandmother” keeps fraudsters occupied for extended periods, sharing stories about her family and hobbies. By doing so, Daisy effectively prevents scammers from targeting real victims. The technology behind Daisy uses advanced language processing to understand and respond to scammers in real-time.
Key Features of Daisy
- Daisy can hold conversations lasting up to 40 minutes, adapting to the scammer’s dialogue.
- The AI provides fake personal information if requested, making it more convincing.
- Trained by Jim Browning, a well-known anti-scam YouTuber, Daisy is equipped with a vast database of responses.
- Since her launch, Daisy has engaged in over 1,000 calls, successfully wasting scammers’ time.
The Bigger Picture
Daisy serves a dual purpose: it not only disrupts scammers but also raises awareness about the risks of phone fraud. With many people still vulnerable to scams, Daisy acts as a reminder that not everyone on the phone is genuine. The introduction of such technology could inspire similar initiatives elsewhere, especially as spam calls continue to plague many regions, including the U.S. By keeping scammers tied up, Daisy protects potential victims and highlights the need for vigilance against fraud.











