Unveiling a New Era in Fashion Sourcing
Gab Waller, founder of Sourced By, is transforming the fashion industry by creating an all-in-one sourcing platform. This innovative platform aims to make sourcing luxury fashion items easier and more efficient, while maintaining a personal touch. Waller’s journey began when she transitioned from a government job to personal shopping. She identified a gap in the market for sourcing rare fashion items, which led her to establish her business. Over the years, she has built a strong client base, including high-profile celebrities, and has seen significant growth in profits.
Key Highlights of Sourced By
- Sourced By uses AI to streamline the sourcing process, enhancing efficiency without losing the personal connection.
- Waller’s team currently manages multiple platforms for client requests, but Sourced By aims to centralize these tasks.
- The platform is designed to empower not just Waller’s business but the entire fashion sourcing industry, promoting collaboration.
- Sourced By is set to launch in Q1 2025, with Waller already recognized as a leader in fashion innovation.
The Bigger Picture: A Movement for Change
Sourced By is not just a platform; it represents a shift in how fashion sourcing is perceived and executed. Waller’s vision includes making sourcing a recognized career path, similar to styling or designing. The personal luxury goods market is expected to grow significantly, and with Waller’s commitment to accessibility and innovation, she is paving the way for future generations in the fashion industry. By combining technology with human expertise, Waller is setting a new standard that prioritizes relationships and personal connections.











