Overview of Also’s Launch
Rivian, known for its electric vehicles, has created a new company named Also, focusing on micromobility solutions. Founded by RJ Scaringe, Also aims to develop smaller, affordable electric vehicles that cater to both consumer and commercial markets. The initiative started as a skunkworks program within Rivian, where a team of about 70 experts from various tech backgrounds discovered the potential for a more compact and cost-effective approach to electric mobility. With $105 million in funding from Eclipse Ventures, Also is prepared to leverage Rivian’s technology and expertise while operating as a separate entity.
Key Details
- Also plans to unveil its first vehicle designs later this year, featuring a bike-like form factor.
- The startup aims to make high-quality micromobility options available at lower prices, addressing the current high costs of e-bikes.
- Rivian holds a minority stake in Also, ensuring a close collaboration between the two companies.
- The team is exploring commercial opportunities, especially in urban areas where smaller vehicles are increasingly necessary.
Significance of the Initiative
The emergence of Also highlights the growing demand for innovative transportation solutions in urban environments. As cities face challenges like congestion and pollution, smaller electric vehicles can provide flexible and sustainable options for mobility. By utilizing Rivian’s established technology, Also has the potential to disrupt the micromobility market and make electric transportation more accessible to a wider audience. This shift could transform how people navigate cities and contribute to a greener future.
