Overview of the Shift
Grammarly is changing its name to Superhuman after acquiring the email client Superhuman in July. This move is unusual, as companies typically keep their own branding after an acquisition. While the Grammarly product will retain its name, there are plans to rebrand other products in the future. The company is also introducing an AI assistant called Superhuman Go, which will enhance the writing experience by providing suggestions and feedback.
Key Features of Superhuman Go
- Superhuman Go is integrated into the existing Grammarly extension and can connect with apps like Jira, Gmail, Google Drive, and Google Calendar.
- The assistant will help with tasks such as logging tickets and checking availability for meetings.
- Users can enable Superhuman Go by toggling a setting in the Grammarly extension and explore various agents like a plagiarism checker.
- Grammarly offers different subscription plans, with the Pro plan at $12/month and the Business plan at $33/month, both billed annually.
Importance of the Rebranding and AI Integration
This rebranding and the introduction of AI tools signify Grammarly’s ambition to expand its role as a productivity platform. By competing with established tools like Notion and Google Workspace, Grammarly aims to enhance its offerings and provide users with more integrated solutions. The focus on AI-driven features could reshape how users interact with writing and productivity tools, making workflows more efficient and tailored to individual needs.
